Client : Porsche Middle East
Year : 2025
Role : Ideation & Art Direction
Problem
Porsche wanted to reignite awareness around Sonderwunsch, its most exclusive personalisation programme and a legacy of individuality that began in the 1970s. The challenge was to capture this timeless spirit within limited resources, shooting entirely in-house while maintaining the premium aesthetic expected from the Porsche brand.
Idea
We positioned Sonderwunsch as a celebration of personal expression, where heritage meets creativity. The concept focused on craftsmanship, authenticity, and timeless design, showing how every bespoke Porsche reflects the personality of its owner.
Solution
Shot entirely in a small internal studio, we crafted a film that looked anything but small. Through careful art direction, lighting, and design, we created a timeless visual experience that embodied the elegance and precision of Sonderwunsch. The result was a piece that felt as refined and enduring as the programme itself, proving that great storytelling transcends scale.
Sonderwunsch - GT3RS / inhouse film
Sonderwunsch, Porsche’s most exclusive personalisation programme, continues a legacy of individuality that began in the 1970s.
This 911 GT3 RS is inspired by the iconic 1972 911 Carrera RS 2.7. It carries that spirit forward through Python Green and Racing Yellow detailing. Every accent and finish tells the story of a vision realised through Porsche customisation.
Sonderwunsch - 911 ST / inhouse film
The 911 S/T, one of just 1,963 built, becomes even rarer through Sonderwunsch, Porsche’s most exclusive personalisation programme.
This configuration features a Red Pegasus homage to James Dean’s 356 and Shade Green stitching. It has handcrafted leather detailing, from the dashboard and air vents to the rearview mirror and console.
Every element is the result of a collaboration between the driver and designer, a reflection of Porsche precision and individuality.
ST Images for social / internal shoot
GT3 RS Images for social / internal shoot
