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who the hell is Jay ?

Jay is a self-taught creative leader with a passion for art, design, and automotive storytelling. Between 2015 and 2019, he worked in Sri Lanka on campaigns for brands including Land Rover, Jaguar, and SriLankan Airlines, winning multiple awards at Cannes Lions and other international creative festivals.

 

In 2019, Jay moved to Dubai to pursue his passion for the automotive industry. As an Art Director at RAPP Middle East, he has led winning pitches and produced world-class campaigns for Mercedes-Benz, MG, Exeed Motors, and Waitrose. For Porsche Middle East with KEKO, he secured the pitch against major global agencies, which has now been renewed for another five years, and grew their social media from zero to 70,000 followers on Instagram and 90,000+ on LinkedIn within a year.

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Jay is highly experienced in production, combining deep knowledge of cars and automotive culture with expertise in luxury fashion. He runs his own automotive-inspired luxury clothing brand, giving him a unique perspective on style, design, and brand storytelling. This experience allows him to execute cinematic campaigns and complex productions at any scale with precision, creativity, and authenticity.

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AREAS OF EXPERTISES

Provocative Ideas
Creative Direction
Team Collaboration
Art Direction
Playing Tennis
Understanding People’s Behaviour
 

WORKING EXPERIENCE.

Designer at PRAUDA Colombo

Jan 2012 - July 2014

Masterclass Intern at LEO BURNETT Colombo

July 2014 - Aug 2015

Designer at INMARC Colombo

Aug 2014 - Mar 2015

Art Director at LEO BURNETT Colombo 

Mar 2015 - Jan 2019

Creative Lead at RAPP Dubai

Feb 2019 - Apr 2024

Head of Art - PORSCHE at KEKO Dubai

May 2024 - Present

Creative Director at HURIWEGEN Dubai

Apr 2022- Present

AWARDS & RECOGNITIONS.

Waitrose Moon - 2 Shortlists for Digital Advertising 

Waitrose Moon - 2 Shortlists for Media

Apsara Pearl - 3 Shortlists for Film Craft 

Apsara Pearl - 1 Shortlists for Film

Dubai LYNX : 2021

Waitrose Moon - Digital Display Advertising - Bronze

Waitrose Moon - Digital Design - Short-listed

Loeries Awards 2019

Waitrose Moon - Best Art Direction - Bronze

Waitrose Moon - Digital Retail Campaign - Short-listed

MDC Awards 2019

Branding Identity design : Leo-care - Gold

Best Design/Illustration : DSI Beatlife - Gold

Best Integrated Print Campaign : DSI - Gold

Best Integrated Digital Campaign : DSI - Gold

Leo Burnett Awards : 2018

DSI Beatlife - Digital Campaign - Bronze

Effies 2018

Mobitel Buzzing Fence-Innovation Category - 8 Ball

Leo Burnett GPC - 2018

Young Lions Silver award for Print - Sri Lanka

Cannes Lions Festival 2018

Young Spikes Silver award for Integrated - Sri Lanka

Spikes Asia 2018

Jeep Print Series - Scored 7+

JEEP - Small parking print campaign - Scored 7+

Leo Burnett GPC - 2018

Young Lions Gold award for Print - Sri Lanka

Cannes Lions Festival 2017

Land Rover Print Series - Scored 7+

Leo Burnett GPC - 2017

Young Lotus Silver Award - Sri Lanka

Adfest - 2017

Jayana was introduced to me as an energetic young creative with unparalleled enthusiasm for new ideas. His constant drive to come up with fresh ideas was magnificent. More importantly, he worked hard to bring those ideas to the final stage. He is a brilliant student of life, always willing to challenge the tradition. His knowledge about current trends in the ad industry and design industry is not common even in his seniors. He is an excellent team player.

His creative achievements within this short period is a definite sign of greatness. He is a unique Creative with lots of positive energy and vibes. He always brings fresh ideas to the table and never reluctant to ditch them and start again. His ideas helped us to raise the bar in our department. He has awards and titles. On top of that, he did some of the best creative work during his tenure at Leo Burnett inspiring young and old alike. I wish Jayana the very best in his future endeavors.

Ranjana Amaradewa - ACD @Leo Burnett

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