Problem

With the launch of the new Porsche Macan, the challenge was to connect with a new generation of creators while staying true to Porsche’s timeless identity. In a world that constantly demands change, we wanted to remind people that progress means nothing if you lose what makes you unique.

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Idea

The idea was built around the line “Change everything, but never who you are.” Under the campaign theme “Keep Your Essence,” we collaborated with five local artists whose journeys reflect the spirit of the Macan. Each story explored how they continue to evolve, experiment, and grow while remaining true to their core.

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Solution

We created a series of films that captured each artist’s process and philosophy, blending documentary-style storytelling with Porsche’s visual language. The result was a campaign that felt modern, human, and deeply authentic, showing that real progress comes from staying connected to who you are.