Role : Design Director

Problem

SPEKTRUM needed to stand out as a unique automotive event in the Middle East while celebrating Porsche’s iconic colors in a fresh, memorable way.

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Idea

The event became synonymous with color and personality. Retro design aesthetics were fused with modern execution to create a nostalgic yet contemporary visual identity.

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Solution

A bold branding system was crafted across graphics, signage, and digital assets. Typography, color blocking, and dynamic layouts highlighted Porsche’s diverse spectrum, giving SPEKTRUM a timeless yet modern personality and making it a one-of-a-kind immersive experience.